From Bread Buying To Bread Winner
Her name is Lethukhanya Mjaja. She is three years old. She was sent to buy bread. Her uncle who is a commercial photographer, saw her playing in muddy water with the bread in her hand. He took some photos of her and posted them online. The pictures went viral and became the talk of South Africa's social media space. She caught the attention of the company that produces the bread. They decided to use the picture on their billboards and delivery trucks. This increased their sales massively, so they decided to reward the little girl in cash and kind. From playing in a childlike, carefree manner in the mud, this little girl became the face of one of SA's leading bread brands. From going on an errand to buy bread for the family, she brought the bread company home and has become a breadwinner. Her story reminds me of our own Jumoke the breadseller. She was photographed albeit accidentally, carrying bread. Today, she graces our tv screens. She is hardly recognisable because her ...